Rollercoaster by Jamie

Well done, fellas!

Visualization of the 1st violin of the 2nd symphony, 4th movement by Ferdinand Ries in the shape of a rollercoaster. The camera starts by showing a close-up of the score, then focuses on the notes of the first violin turning the staves into the winding rail tracks of the rollercoaster. The notes and bars were exactly synchronised with the progression in the animation so that the typical movements of a rollercoaster ride match the dramatic composition of the music.

Client: Zurich Chamber Orchestra / Zürcher Kammerorchester
Agency: Euro RSCG, Zurich
Creative Direction: Axel Eckstein, Frank Bodin
Created by virtual republic animation and visual effects
Animation Direction: President M. Klein
Producing: Gerhard Vetter
Technical Direction: Martin Chatterjee
Modeling: Martin Sobott
Animation: Marco Kowalik, Christian Marschalt
Compositing: Steffen Dünner
Data Handling: Morris Willner

Catvertising by Jamie
November 14, 2011, 4:33 pm
Filed under: Ad Stuff, Wish I'd done it

John St. continues to knock it out of the park.

Showtime has balls by Jamie
July 19, 2011, 3:31 pm
Filed under: Ad Stuff, Wish I'd done it

Showtime built a great vending machine for their show “The Franchise” that rewards Foursquare checkins with official Major League Baseballs.

Via: AdPulp.

Prize inside! by Jamie
May 20, 2011, 12:24 pm
Filed under: Ad Stuff, Wish I'd done it

Nice installation by Dare:

Via: The Toronto Egotist.

Reporters without borders – Great QR Code use by Jamie
April 27, 2011, 3:58 pm
Filed under: Ad Stuff, Beat me to it, Wish I'd done it

Tropicana brings sun to the sunless by Graham
February 25, 2010, 9:01 pm
Filed under: Ad Stuff, Wish I'd done it

I love this.

Congrats to BBDO Toronto on the great work.

Loofah! Loofah! by Graham
November 19, 2009, 8:59 pm
Filed under: Ad Stuff, Wish I'd done it