Death Penalty ads from Amnesty International in Puerto Rico. My worst nightmare.
Photography by: James Reynolds.Ag agency: DDB, Puerto Rico.
As an ad guy and a drummer, I love this ad. Jack Daniel’s demolishes a barrel and reincarnates it as a working snare drum.
And if I didn’t work on the Jack Daniel’s brand, I would totally enter to win the snare. Awesome.
Jack Daniel’s “The Whiskey Drum”
Pete Favat, Managing Partner, Chief Creative Officer
Wade Devers, Group Creative Director
Todd Mitchell, ACD / Copywriter
Peter Hughes, Copywriter
Daran Brosard, Art Director
Ben Ouellette, Producer
Nate Laver, Director,
Nicely done by Jon Morgan and Mike Watson, Ogilvy & Mather, London.
Damn. I really love these ads. Congrats on making me feel like a hack, Droga5
Wish I’d done it:
Filed under: Ad Stuff, Art, Wish I'd done it | Tags: animation direction, dramatic composition, euro rscg, first violin, frank bodin, virtual republic
Well done, fellas!
Visualization of the 1st violin of the 2nd symphony, 4th movement by Ferdinand Ries in the shape of a rollercoaster. The camera starts by showing a close-up of the score, then focuses on the notes of the first violin turning the staves into the winding rail tracks of the rollercoaster. The notes and bars were exactly synchronised with the progression in the animation so that the typical movements of a rollercoaster ride match the dramatic composition of the music.