(no title)

Letters of Note: I am a lousy copywriter by Jamie

January 25, 2012, 10:59 am
Filed under: Misc crap

Testify, Mr. Ogilvy!

April 19, 1955

Dear Mr. Calt:

On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:

1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home.

Leave a Comment

Rollercoaster by Jamie

January 25, 2012, 10:46 am
Filed under: Ad Stuff, Art, Wish I'd done it | Tags: animation direction, dramatic composition, euro rscg, first violin, frank bodin, virtual republic

Well done, fellas!

Visualization of the 1st violin of the 2nd symphony, 4th movement by Ferdinand Ries in the shape of a rollercoaster. The camera starts by showing a close-up of the score, then focuses on the notes of the first violin turning the staves into the winding rail tracks of the rollercoaster. The notes and bars were exactly synchronised with the progression in the animation so that the typical movements of a rollercoaster ride match the dramatic composition of the music.

Client: Zurich Chamber Orchestra / Zürcher Kammerorchester
Agency: Euro RSCG, Zurich
Creative Direction: Axel Eckstein, Frank Bodin

Created by virtual republic animation and visual effects
Animation Direction: President M. Klein
Producing: Gerhard Vetter
Technical Direction: Martin Chatterjee
Modeling: Martin Sobott
Animation: Marco Kowalik, Christian Marschalt
Compositing: Steffen Dünner
Data Handling: Morris Willner

Leave a Comment

Dogs in Cars by Jamie

December 14, 2011, 9:00 am
Filed under: Misc crap

If this doesn’t make you happy, you’re dead inside.

via presurfer

Leave a Comment

When DM goes wrong by Jamie

December 8, 2011, 3:50 pm
Filed under: Ad Stuff

When you think of our company, think of dead fish. I can’t believe someone thought sending a live animal as Direct mail was a good idea. Sea Monkeys, sure, but fish?!?